- 1 Braun Kitchen Collection Debuts Innovative New Products In North America
Braun Kitchen Collection Debuts Innovative New Products In North America
One of the most recognized global brands to help market Reconstruction In consumer Conquer the kitchen Expected – Braun
UPPER SADDLE RIVER, NJ, June 1, 2016 / PRNewswire / DeLonghi Group, a leader in small kitchen appliances and home products, present a major expansion of the brand portfolio of with the re-launch his global recognition of kitchen collection Braun. With a long heritage and design are highly dating back 95 years, Braun is famous worldwide and is now ready to add the product to the performance, stylish elegance, durability and reliability reliability for the North American market. Braun was back – are now available at national retailers and online, including the Multiquick hand Grinders, PureMix Countertop BrewSense Crushers and drip coffee.
Intelligent design for the neck
Braun was founded in Frankfurt, Germany in 1921 by Max Braun. Max’s legacy was continued by the Braun brothers, Erwin and Arthur, who developed a method of designing a unique product built on the simplicity, purity and functionality that make the user experience completely intuitive. It was during this time that the use of color to highlight the tone and define specific product features were introduced, Braun continues to differentiate from the line of other small kitchen appliances on the market then.
Years later, under the visionary eye of legendary designer Dieter Rams, Braun developed a product design functions that Bauhaus inspired to establish a new standard for industrial design, thus catapulting more brands to stand out globally. The brand has even been recognized as a design inspiration for some of the best selling products of Apple. What was once a small workshop has developed into one of the brands most recognized designers in the world with up to 92 percent of global brand awareness of consumers.
“For decades, Braun has been a recognized standards in design, quality and innovation globally, and we have spent years preparing to reintroduce the Braun kitchen appliances in North America , “said Mike Prager, DeLonghi Group NA President and CEO. “After listening to a range of consumers – from the professional kitchen to the chef Daily – we focus on the new line of Braun are designed specifically for their needs since the last Braun on the market in 2008. We are very excited to finally bring to life a meaningful combination of subtle visual design, powerful performance and high quality standards, representing Braun’s legacy. ”
A New Line of Kitchen Appliances for a new generation of Home Cooks:
Over the years, Braun holds tightly focused on the mission to improve the lives of consumers through performance and design. It is a focus can be seen in the German engineer and reliability ensure that transmit all the brand’s product line, from personal care products newly designed kitchen North America again.
In preparation for the re-launch, North America Braun team worked closely with the R & D team and Frankfurt, Germany to conduct extensive research.
“Strategy for development of our products is a deep dive into the minds of our consumers to detect a wide range of knowledge in order to make their lives easier,” said Enrico Maso , DeLonghi Group Category director. “We thought that everything – and while some product features may seem small – they were designed intuitive for users and can make a world of difference Each glance smaller depth we found culminates in the final product of our new line -. High-quality user experience complimented by stunning design. ”
Braun closely study the design process and evaluate the importance of ergonomics. For example, understanding how anyone kept handheld devices led to the development of products is very comfortable and intuitive they seem to mimic the natural extension of a person’s arm. visual design of this brand is also reflected in the settings and display. They are listed left to right just like reading a book with the most important features of the eye where the natural grouping will move to first. And while the new products continue the legacy of Braun premium and sleek, new line with new technology will change how home cooks prepare and enjoy their meals.
Braun’s new line of products is available at:
The Braun Multiquick hand crushers come in several models and configurations for a variety of culinary creations right in the palm of your hand.
Through his studies, Braun found that many participants hands to control their hand blender in the food preparation process, more attractive as blenders use more energy. Braun build his new hand blender to give users more control, there is a brand new smart speed control technology turn inspired the German automotive engineering – allowing you to intuitively change the speed and strength of the hand blender to use your contacts. The more you squeeze, the more power you get, make it easy to adjust the speed with one hand.
Braun also develops and applies a proprietary technology for line PowerBell Multiquick hand blender, combine durable stainless steel blade and a unique blending bell-shaped shaft for results faster and smoother – push your mixture inside bell instead of toward the edge of your mixing bowl. The Braun Multiquick 7 Hand Blender (model MQ777) bring premium design and electric kitchen, complete with five attachments, along with the anti-splash axis – including a whisk, masher, food processing and 20 fl. oz. cups that make food preparation easier and more enjoyable, enabling users to discover new culinary feats. This model will also include a EasyClick system, a design patent is done to ensure that all attachments can be removed in a simple click. The Multiquick 7 Hand Blender (model MQ725), including a cup, mix and 1.5-cup chopper for whipping up the final creative in your kitchen. The Multiquick 5 Hand Blender (model MQ505) includes a glass and mixing and blending of two speeds easily, whisking or enthusiast tender.
The Braun Multiquick hand blender series range in price from $ 59.95 to $ 149.95 and from $ 89.99 to $ 199.99 CAD.
The Braun PureMix Countertop Blender (model JB7130BK) in stainless steel and black high-grade introduces a new level of speed and style to your countertop. A complete re-design of the tongue and its average allows you to create a variety of tasty smoothies and drinks more quickly and accurately than ever before.
The blender PureMix bring optimum mixing results, with new technologies such as blade SmoothCrush system, a proprietary combination of special designed bottle and a higher position of the blade system. PowerAssist technology of the blender, as part of this system, automatically feel content and maintaining the optimal speed to power through all the components. Instead of the expected vegetable juice lumpy, users will delight in how easy it is to find the perfect blend used in different speeds, lap band program and a system of automatic pulse to mix staggered .
The blender PureMix new access eliminates mess, with its Easy Wipe policy – no cracks between nodes for food to fall into. 56 fl. oz. BPA-free average and measuring cups dip. Also available in a sleek black color with 3 mixed functions, the grinder PureMix (JB7000BKS models) allows you to stir, liquefaction, and crushed ice for smoothies nutritious, delicious fruit daiquiris and more half. Additional accessories such as Smoothie2Go Blending Set features its blade assembly allows you to fill your glass and take advantage of you with your mix, all with a safety cap with a hose break drinking flip. It is sold separately. The Braun PureMix: mashed table food range in price from $ 99.95 to $ 129.95 from $ 129.99 USD to $ 199.99 CAD.
The drip coffee BrewSense Braun Wine Makers Braun durable design – creating a delicious cup of coffee always use a process that is inherently simple. Braun has completed conservation taste coffee in its new BrewSense, introduced a system of Beer PureFlavor preserved great taste of coffee from the first to the last drop.
12-cup system FlavorCarafe a leading air filter is designed only to ensure coffee is still warm longer. The lid is designed to minimize the contact between the air and coffee to avoid oxidation and lose its flavor. While the taste and temperature of your stay fit – BrewSense coffee makers have an anti-drip system that allows you to pause and pour between brew with virtually no mess. Its warming plate also maintains a constant temperature so your coffee will not burn after the sitting.
The panel BrewSense a user-friendly LED indicators and buttons easy to read and function. Among them, the Brew Strength lets you choose your coffee enjoying regular or bold, and you can choose between 1-4 cups timer for when you want to enjoy your drinks. Coffee also features a handy tip on the back of it that catches condensation that gathers from the brewing process and insert it back into the machine so that the water does not end up on your counter top.
The Braun BrewSense Coffee comes in a variety of finishes from a style combination of stainless steel and high-grade black (model KF7150BK) and all premium black finish (model KF7000BK) and committed prices range from $ 69.95 to $ 99.95 USD, and from $ 119.99 to $ 159.99 CAD.
All Braun kitchen products available online today and in US stores Bed, Bath & Beyond, Bloomingdales, Best Buy and Amazon, as well as Canadian retailers such as Hudson Bay, Home Outfitters, Linen Chest, Centre du Rasoir and London Drugs.
Everyday Cooks in the kitchen helping #Conquer The Expected
North American marketing efforts Braun will bring to life the real moments and recognizable in the kitchen. Starting in June, the consumer campaign will roll out brand video content, print, OOH, digital advertising powerful, as well as in-store sales and activation experience. This campaign will show how easy it is to conquer an expected meal and turn it into a culinary surprise periodically, using powerful and innovative design of products Braun. Consumers can follow the journey using the hashtag #ConquerTheExpected cuisine.
“Braun is known for an intuitive product design and reliable which lasted for ages – so the marketing campaign we will focus on the life stage of critical consumers, from buying a first home and the wedding, the family is increasing and remodeling, “says Maria Colon, Director of Marketing, North America DeLonghi Group. “We are delighted to bring the market Braun line with a relevant campaign, inspiring and fun whether you’re somewhere in life.”
Whether a new landlord, recently married, busy parents of infants, children, or just looking to refresh regimen daily cooking, Braun inspire confidence and simplicity in meals and drinks are prepared, while saving time to help consumers realize the real potential of their cuisine. Braun helps home cooks conquer the scheduled tasks in the kitchen, so unexpected meal can be made with great ingredients.
For more information on Braun, visit braunhousehold.com/en-us or braunhousehold.com/en-ca. To see what other home cooks are created with the products Braun, follow the hashtag on Facebook and Instagram #ConquerTheExpected.
The DeLonghi Group based in Treviso, Italy, and is a leader in small domestic equipment types with a variety of high-end products in three international famous brands; DeLonghi, Kenwood and Braun. The DeLonghi Group is committed to continuing its mission to create special products to improve the lives “of consumers through innovative technology and great design.
The Braun brand, was founded in Frankfurt, Germany in 1921, develops and manufactures a wide range of small home appliances that take innovation, thoughtful design and reliability. The global leader in hand blender, blender Braun developed the first hand-speed technology with intelligent speed control simple and intuitive that offers new possibilities in creative cooking. Based on over 90 years of design and innovation, the brand remains committed to designing high-performance products that make life easier, more convenient and fun in the kitchen. DeLonghi Group acquired the perpetual license of the household department in the fall of 2012. Visit www.braunhousehold.com for the latest news and information about the Braun brand.
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